Help to organize an educational forum in your school to discuss the new Kaepernick Nike ad. ![]() What is something you strongly believe in that you would be willing to sacrifice something or “everything?”Īsk: What can we do to help? What individual and group actions might make a difference?.What do you think Kaepernick believes in and what did he sacrifice?.Even if it means sacrificing everything.” What do the words in the ad mean to you? “Believe in something.(See the Additional Resources section for articles and information that address these questions.) Do you think the ad will increase or decrease sales for Nike? How so?.Why do you think Nike decided to feature Kaepernick, an athlete who is protesting racial injustice?.What have you heard about the new Nike ad featuring Colin Kaepernick?.The full Nike ad in commemoration of their 30th anniversary can be watched here: Nike-Dream Crazy (video) Age Since the Nike ad came out featuring Kaepernick, there have been a variety of responses including praise for Nike and the ad, as well as people vowing to boycott Nike and their products. ![]() However, Kaepernick has been clear that his protest is about racial injustice and in particular about the ongoing deaths of Black and Latino men at the hands of police. The protest movement that Kaepernick started has been interpreted by some as being disrespectful to the American flag and the military political conservatives have widely condemned it. In addition to professional football players taking a knee, many middle and high school sports players across the country-as well as those in college-took a knee in solidarity with Kaepernick and the issues raised by his protest. players across many NFL teams took a knee during the anthem. In 2017, early in the football season, the controversy re-emerged again when more than 200 N.F.L. It was the subject of a lot of public discussion and controversy.Īfter the 2016 season, Kaepernick opted out of his contract with the 49ers, which made him a free agent at the beginning of the 2017 season but he has not been hired by another team. He spent much of the season either sitting or kneeling during the anthem. In August 2016, Kaepernick decided to take a stand about racial injustice by refusing to stand for the National Anthem at football games. Kaepernick previously had a deal with Nike from his time as a quarterback that was set to expire, but it was renegotiated into a multi-year deal in combination with this campaign.Ĭolin Kaepernick was a quarterback for the San Francisco 49ers from 2011 to 2016. Even if it means sacrificing everything” is featured in the ad. The campaign’s slogan “Believe in something. ![]() quarterback with the San Francisco 49ers, would be prominently featured as part of its 30th anniversary “Just Do It” campaign. In September 2018, Nike announced that Colin Kaepernick, the former N.F.L.
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